LIUYUN(ASHLEY) HU
A strategist with a service design mindset, dedicated to solving complex business challenges through strategic, thoughtful solutions.
Neow
Service Design/UX Project
PROBLEM
Social belonging is a fundamental human need, hardwired into our DNA. And yet, in the educational environment, students can feel isolated and lack a sense of belonging to their university.
DURATION
Sep - Nov, 2021
MY ROLE
Storytelling & Ideation
Usability Testing & PRototyping
CONCEPT
Neow is a service that provides on-ground and online students the tools to feel included in the community within the local school life journey.
Information Architecture & Card-sorting
TEAM
Yu Chen
​​Liuyun Hu
Laura Mancipe
Our Goal
Allow universities and students to easily build an inclusive, safe, and friendly community where everyone feels they belong.
HOW Might we help new students feel they are part of an inclusive, safe, and friendly community?
How might we help them get advice on life and study in a comfortable social environment?
How might we help them find friends with the same interests or classmates with the same major?
How might we help them connect with alumni and learn more about their major and work?
How might we help them build real relationships?
Our Solution
Provide on-ground and online students the tools to feel included in the community within the local school life journey.
App
Kit
1. A personalized welcome kit includes automatic registration, orientation golden ticket, and university primary contacts to help students feel more engaged with the school community, and also special gifts from different majors.
Automatic Registration
A QR code grants direct access to the university community.
Orientation golden ticket
New students could keep this ticket for orientation activities.
University primary contacts
Students have the primary faculty rosters for adapting the school life easier.
2. A mobile app includes content customization, event suggestions, meeting planning, and fast communication.
Prototype
Process Book
Click to enlarge Processbook👆