top of page
ASHLEY HU
Design Researcher
Brief
Sav Street - Give your used furniture a rebirth
CHALLENGE
79K lb of items were donated at the end of spring 2019. Student-used furniture is left behind on campus grounds every year. Students graduate in June, but the new students come in September. Tons of furniture are abandoned without a good way to reuse them. How can we make buying second-hand furniture essentials a convenient and delightful experience?
DELIVERABLES
Go-to marketing strategy & concept design
Blue occean strategy
MY RESPONSIBILITIES
Business Strategy
User Research
Workshop Facilitation
DURATION
March - June, 2022
MY ROLE
Business Designer
Service Designer
Design Researcher
TEAM
Context
Design Video
To make buying second hand furniture essentials a convenient and delightful experience
Our brand is the only thrift experience store that sells essential furniture items intervened by SCAD artists and designers
Online Find essential second hand items through our website with convenient delivery options.
Pop-up Events Enjoy our Summer/Fall event to discover our most unique products, meet the artists, and connect with other inbound SCAD students!
SCAD Students
Through our research we found out that there is an opportunity to make second hand furniture buying more convenient.
Design & Research Deliverable
Design
Business Prototype
Business prototyped was designed to visualize the business model better and clearly
Sav Street Website
Pop-up Store Model
Business Model
Concept Testing
Prototype & Concept was tested within the designers by facilitating workshops.
Website Feature Testing
Pop-up Store Space Testing
Business Canvas Model Testing
Research Process
Process
Click to enlarge the image👆
bottom of page