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Brief

Sav Street - Give your used furniture a rebirth

CHALLENGE

79K lb of items were donated at the end of spring 2019. Student- used furniture are left behind on campus grounds every year. Students graduate on June, but the new students come on September. Tons of furnitures are abandoned without a good way to reuse them. How can we make buying second hand furniture essentials a convenient and delightful experience?

DELIVERABLES

Go-to marketing stategy & concept design 

Blue occean strategy

DURATION

March - June,  2022

MY ROLE

Business Strategy

User Research

Workshop Facilitation

TEAM

Liuyun Hu

Juyuan Jiang

Martin Stasevich

Ria Anghan

Context

Design Video

To make buying second hand furniture essentials a convenient and delightful experience

Our brand is the only thrift experience store that sells essential furniture items intervened by SCAD artists and designers

Online  Find essential second hand items through our website with convenient delivery options.

Pop-up Events  Enjoy our Summer/Fall event to discover our most unique products, meet the artists, and connect with other inbound SCAD students!

SCAD Students
Through our research we found out that there is an opportunity to make second hand furniture buying more convenient.

Design & Research Deliverable

Design

Business Prototype

Business prototyped was designed to visualize the business model better and clearly 

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Sav Street Website

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Pop-up Store Model

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Business Model

Prototype Testing

Prototype was tested within the designers by facilitating workshops. 

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Website Feature Testing

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Pop-up Store Space Testing

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Business Canvas Model Testing 

Research Process

Process

Click to enlarge the image👆

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