Sav Street - Give your used furniture a rebirth
79K lb of items were donated at the end of spring 2019. Student- used furniture are left behind on campus grounds every year. Students graduate on June, but the new students come on September. Tons of furnitures are abandoned without a good way to reuse them. How can we make buying second hand furniture essentials a convenient and delightful experience?
Go-to marketing stategy & concept design
Blue occean strategy
March - June, 2022
To make buying second hand furniture essentials a convenient and delightful experience
Our brand is the only thrift experience store that sells essential furniture items intervened by SCAD artists and designers
Online Find essential second hand items through our website with convenient delivery options.
Pop-up Events Enjoy our Summer/Fall event to discover our most unique products, meet the artists, and connect with other inbound SCAD students!
Through our research we found out that there is an opportunity to make second hand furniture buying more convenient.
Design & Research Deliverable
Business prototyped was designed to visualize the business model better and clearly
Sav Street Website
Pop-up Store Model
Prototype was tested within the designers by facilitating workshops.
Website Feature Testing
Pop-up Store Space Testing
Business Canvas Model Testing
Click to enlarge the image👆