UX Design Project
@ SCADpro Future Proof - Design Challenge
SCADpro Future Proof provided a platform for teams to discover problems and provide solutions for fan experience during the COVID-19 pandemic. Fans lack a good experience when they enjoy their online concert.
In remote collaboration with two designers from UW and ZJU, we conceptualized and designed a multi-platform app to enhance immersion in the online concert experience.
Liuyun Hu Sarah Hu Yuki Liao
Prototyping & Usability Testing
Personas & Storyboard
User Journey & UI Design
How might we create a new form of online concert experience that is as amazing as an on-site one?
01 - PROBLEM SPACE
When offline concerts were cancelled or transferred to the online versions due to COVID 19, fans were disappointed with the current online concerts' monotonous and lack of immersive experience.
I miss waving my hands or the glow stick and sing along with the artists during the offline concert
The atmosphere. The fact that you are surrounded by other people with the same interest as you
It’s boring that the only interaction I can make with them is sending real-time comments and click the “like” button
02- QUICK LOOK OF THE SOLUTION
To make a virtual online concert immersive, interactive, social, engaging, and fun.
We conceptualized a new form of immersive online concert experience, where users can enter with their virtual characters, and use their mobile devices as interactive glow sticks.
We also designed the whole journey of the online concert: building anticipation, immersively interacting during the concert, and transferring the energy from the live concert into life.
1. BUILDING ANTICIPATION
Dress up your virtual character before entering the concert
Sing along with the singer, try to top the on-site real-time leaderboard
Voting Events: vote for the next song you want to hear!
3. TRANSFER ENERGY INTO LIFE
Keep the exciting moments in your memory box
All images of virtual characters owned by ZEPETO.